Grow your Potential Customers: Extend your Brand’s Reach to Thousands of Targeted Audience on Facebook and LinkedIn with $200.
Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?
We recommend performing a test either on Facebook or LinkedIn.
The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.
We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.
For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.
With a test budget of $200, you may be able to reach at least 30 to 50 thousand people who see your message and brand (impressions) on Facebook, while on LinkedIn, you may reach 7 to 9 thousand decision makers.
Now that’s powerful!
Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!
Now this is a very generalized post about using the “boost” function. If you know me, I rarely use it because I use the more advanced functions of the ad platform. However, for YOU, this is a good stepping off point. Another thing I want to mention, the audience size will change based on your brand, your business, and your targeting.
If you need help with any of this, please reach out to me.