Information and Knowledge

Whoever said MySpace was dead is DEAD WRONG!

What a bold big headline for a blog post! Especially from me, right? Well, that’s how strongly I feel about it. Normally when people say something is dead, they have something to either resurrect it or has something other than the dead thing. Most of the time it will cost you money.

Yes, it’s true. Normally someone says “This is dead. But if you buy this, I’ll show you how to make it better.” OR they say something like: “This is Dead! THAT is better and buy this so I can show you how to use THAT.”

I’ve heard the moaning and groaning about MySpace results on the marketing front, etc. Did you ever think you may be doing something wrong?

YESTERDAY, a report came out from HitWise. It said that MySpace.com received 72.73 percent of the market share of U.S. visits in May 2008 among a custom category of 58 of the leading social networking websites. Here are their research results:

What does that mean to you? Well it means there’s a heck of a lot of people STILL on MySpace and using it. The average time people spend on MySpace is almost 30 minutes! Do you understand the magnitude of possibilities this brings?

No matter what your targeted market is, MySpace has the users there. If you’re not using MySpace in your marketing efforts, you’re crazy.

HitWise reports that the average time spent among all social networking websites was 27 minutes and 21 minutes, representing an increase of 71 percent compared to May 2007. Among the top five most visited websites, MyYearbook led with users spending an average of 30 minutes and 51 seconds on the website. Facebook experienced the largest growth in average time spent, increasing 56 percent in May 2008 to 20 minutes and 21 seconds from 13 and 01 seconds in May 2007.

Do you see what I’m getting at here? Yes, there are many other social sites. I don’t discount any of them at all. Some may be more valuable to your targeted market than others. What I’m saying is, do not discount MySpace from what you hear from others. If someone’s complaining about their results they need to change things up a bit. Hell, do you see door to door encyclopedia salesmen any more? No, they changed with the times!

One of the most interesting things out of this report from HitWise is the New and Returning section. This is the reason why MySpace is big. They received 95% of their visits from returning visitors. This means only 5% of the visits were new users. This could be looked at that they are not getting too many new people to the site. Well, with the amount of people already on MySpace, there’s no many who would be new. LOL!

If you are new to marketing on MySpace or need some help, I’d suggest you get the MySpace Cash Machine report. I have attached it to this blog post for you to download for free. Yes, I said it’s for free.

Click the link to download: MySpace Cash Machine

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This entry was posted on Thursday, June 19th, 2008 at 3:10 pm and is filed under Social Media, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.