What is Web 2.0? What is Information Marketing?
Posted by: MSCopeland in Information Marketing, Web 2.0, Advertising/Marketing, MC's Blog
Web 2.0 is exactly what you’re doing right now. You’re reading a blog. Blogs, videos, comments, audio files, podcasts, all of this is Web 2.0. Web 2.0 is the way the internet is right now. It has turned into a social media landscape. For example, if someone likes my blog post, they can use my RSS feed to put my content on their site.
The internet isn’t centeralized anymore, it’s decenteralized. People want to access the content when and how they want. If they want to create a website that has all the things they like to read, they can do it. None of the content would actually be created by them, but it would be pulled in from all the sources. It’s like an Associated Press article that’s picked up by thousands of newspapers nation wide. However, now it’s easy to do that with web content. To your site, your phone, your TV, your desktop, whatever.
It’s about the social interaction between you, the viewer of a video, and the thousands of other viewers of the video. It’s chatting, it’s video conferencing, it’s blogs, it’s putting all of this together and using it however you want.
It’s me putting this video in this blog on this site, which you can take and use on your site, phone, computer, etc.
Watch this video, maybe it can make it more clear:
What is Information Marketing?
Well most people go to the internet to find out information. “How do I stop a running toilet?” “How to stop the DVD player from flashing 12:00? “What came out before the movie the secret?” “How can I apply the Law of Attraction?” “How can I have a better golf swing?” “What should I know about forming an LLC?”What if you know the answer to one of these questions? Could you write a pamphlet, or book, or make a video, to answer their question? Well that’s information! People are looking for it. Information marketing is taking what you know, and telling people about it so they can buy it.
Learning how to create products out of the information you know is somewhat easy. To learn how to market that online is the big part. To market using Web 2.0 is called Information Marketing 2.0. The place I learned about this is from the guys over at Internet Business Mastery. They’ve done a few podcasts on it now.
One thing I’m developing, with a fellow entrepreneur, is a website/community to take entrepreneurs from making $Zero online to making money online part time. We’re talking about systems and REAL How To’s. Stay tuned for more information on that later.
Thank you for reading and subscribing.
- Michael S. Copeland
For More information please visit M S Copeland.com
